Cowboy Channel Plus

Cowboy Channel Plus, the premier international over-the-top subscription video streaming service dedicated to Western sports and the Western lifestyle, is thrilled to announce its new all-inclusive subscription package for rodeo fans worldwide. The "Everything We Got" Package is now available, offering an annual subscription bundle that delivers a dynamic lineup of live rodeo and Western sports programming from the United States, Canada, and Brazil, along with exclusive original content and a comprehensive on-demand library on Cowboy Channel+.

Founder of Rural Media Group, Patrick Gottsch, stated, "Rural Media Group has secured five-year agreements with major rodeo associations like the PRCA, CPRA, Brazilian Rodeo, and NHSRA, allowing us to provide the most comprehensive television and digital coverage in Western sports. This certainty about our costs and content for the next five years has made the Everything We Got subscription possible, offering the easiest option for all-access to every event our networks broadcast and live stream."

NFR Streaming Pass

For just $99.99 per year, subscribers to Cowboy Channel+ will enjoy:

The National Finals Rodeo (NFR)

Live streaming and on-demand access to all content on The Cowboy Channel

Live streaming and on-demand access to all content on The Cowgirl Channel

PRCA – up to 950 regular season ProRodeo performances (big, medium, and small)

CPRA – 28 Canadian regular season ProRodeo performances

The Canadian Finals Rodeo (CFR)

Brazilian Professional Rodeos: 10 LNR-produced rodeos and bull riding events in Brazil, including Barretos

National High School Finals Rodeo

National Junior High School Finals Rodeo

Little Britches Rodeo

Junior NFR

World’s Largest PRCA Archive on VOD

Spanish Language Feeds for the Top 10 PRCA Rodeos

And much more

Monthly Subscription $9.99

(NFR NOT Included)

9.99/Month (cancel anytime.)

24/7 live Stream of The Cowboy Channel in high definition *


Over 500 exclusive live PRCA rodeo performances.

Access to The Cowboy Channel Originals on demand.

Watch previous years’ NFRs and thousands of historic PRCA rodeos.

Stream to 3 supported devices at the same time.

Cowboy Channel Plus

Previously, Cowboy Channel+ subscribers had to pay $99.99 for an annual subscription plus an additional $99.99 for the NFR. However, under the new Everything We Got package, all fees have been consolidated to streamline the subscription process, ensuring that all rodeo associations and programming continue to receive their individual fees.

Current annual and monthly subscribers can easily upgrade their subscriptions to take advantage of this new offering. Monthly and existing annual subscribers will also gain access to the new content in this package, excluding The Wrangler National Finals Rodeo.

Visit to learn more about Cowboy Channel+ and sign up for the Everything We Got all-inclusive streaming and on-demand package.

Additionally, Cowboy Channel Plus is excited to introduce the option to purchase gift cards for the app. These gift cards, available at, can be sent to recipients via mail, providing all the details they need to start their new subscription when they’re ready.

For further information on signing up, upgrading, or purchasing and activating gift cards, please consult the FAQ section at or contact the customer service department at