The Cowboy Channel’s “100 Rodeos in 100 Days Pre-Show” Claims Coveted Award

100 Rodeos in 100 Days

In a resounding victory for The Cowboy Channel and rodeo enthusiasts alike, the “100 Rodeos in 100 Days Pre-Show” clinched the prestigious title of “Best Sports Programming” at the 2023 Cynopsis Best of the Best Awards ceremony held on September 27. This accolade was particularly significant, considering the stiff competition from industry giants Netflix and CBS.

Honoring Excellence Across Multiple Fronts

The Cynopsis Best of the Best & Rising Star Awards pay tribute to excellence in national TV programming, marketing campaigns, individuals, technology innovations, and more. These accolades acknowledge outstanding achievements that transcend diverse platforms. Notably, these awards also recognize contributions to social good, social justice, children’s programming, and innovative work-from-home initiatives. Eligible campaigns encompass activities running in full or in part between November 2022 and June 2023.

Triumph Amidst Glittering Lights

The much-anticipated winners’ revelation unfolded during a splendid ceremony hosted at the iconic Edison Ballroom in the heart of New York City. At this distinguished event, Justin McKee had the privilege of accepting the award on behalf of the entire “100 Rodeos in 100 Days” broadcast and production team. Accompanying him were prominent figures from The Cowboy Channel, including Jeff Medders, Amy Wilson, Katy Lucas, Karlee Peterson, Garrett Wilson, Maggie Burke, and the visionary founder of The Cowboy Channel, Patrick Gottsch.

Forging a Path for Professional Rodeo

In light of this remarkable achievement, Patrick Gottsch, the founder of The Cowboy Channel, shared his perspective, stating, “When we first started The Cowboy Channel, we wanted to do things for professional rodeo that these other great sports networks were doing for their respective sports. To be recognized for the 100 Rodeos in 100 Days Pre-Show confirms that we are on the right track, and we greatly appreciate this award.”

A Collaborative Effort with Rodeo Committees

Justin McKee, representing the dedicated team instrumental in bringing the “100 Rodeos in 100 Days Pre-Show” to life, emphasized the invaluable support received from rodeo committees nationwide. He expressed, “We could not have done this without the support The Cowboy Channel receives from all of these rodeo committees across the country. Big, medium size, and small rodeos all rolled out the red carpet and helped us produce the best possible broadcast from their respective communities.”

A Summer Spectacle

The journey of “100 Rodeos in 100 Days” began three years ago when The Cowboy Channel launched it as a summer-long television programming extravaganza. This spectacular event featured professional rodeo-based programming spanning the United States, Canada, and Brazil. Its meteoric rise in popularity solidified its status as a flagship program on The Cowboy Channel, ultimately expanding to air additional rodeos on the sister network, The Cowgirl Channel.

An Annual Highlight for Rodeo Enthusiasts

“100 Rodeos in 100 Days” has evolved into an eagerly anticipated annual tradition for rodeo fans. It treats viewers to multiple rodeo events on television nearly every day and evening throughout the summer season. Beyond the captivating competition, viewers are enthralled by the cultural celebrations of faith, patriotism, family, and community spirit that characterize each rodeo.

Stay Tuned for the Rodeo Extravaganza

For those eager to immerse themselves in the excitement of rodeo and its associated festivities, the comprehensive broadcast and live streaming schedule for “100 Rodeos in 100 Days” on The Cowboy Channel and Cowboy Channel+ can be accessed at To locate The Cowboy Channel on your cable/satellite system, visit

This esteemed “Best Sports Programming” award underscores The Cowboy Channel’s unwavering commitment to providing a platform that not only showcases riveting rodeo competitions but also pays homage to the cherished values and traditions that define this beloved sport.

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